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in a competitive market, savvy lawyers know how to stand out — literally. The key to any successful lawyer commercial is to start with a strategy. to create a successful lawyer advertising strategy, identify your target audience, establish clear goals, and. the model rules of professional conduct, governed by the american bar association, allow attorneys to advertise their services using any form of media, including billboards. law firms can use three prominent billboards to promote their legal services. A conventional billboard ad like the one below from attorney robert meyer creates trust via his dog imagery and humor. at its 2018 annual meeting, the aba house of delegates passed changes to the model rules of professional conduct,. the formula is complicated, but one thing is clear: Read our tips for effective. whether you’re a personal injury attorney, criminal defense lawyer, or divorce attorney, your audience will be.
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